VISA X TIKTOK
PRODUCTION DESIGNER
BEHIND THE SCENES
This was a fun one. For the café, we featured my own artwork on the walls and brought in some vinyl records, pastries and a hand-written sandwich board to add to the coffee shop vibe.
For the Convenience store, we had to rig two slushee machines in a way that our talent could actually lift them like dumbbells. We basically got some ratchet straps and wrapped them around the machines in a strategic way, then added some handles so he could have something to hold onto. Then we filled them with juice in the Visa colors and hoped for the best. What a thrill it was to see him successfully lift two 75 lb slushee machines!
At the car wash, we custom-made the blowup dancer guys in a fun color combination that featured Visa’s yellow and blue without being too obvious. We had some custom branded signage made to ensure every shot was colorful and well composed. We even had some fun dirtying up the car to make the car wash feel even more extreme.